Thursday, May 24, 2012

Bubbles?

To pick up the morning paper, flip on the computer or just shoot the breeze at your local watering hole, Craft Beer seems to be the topic of choice as of late.  What some may consider great news has others both hesitant and concerned.

How much is too much?  With the not too distant memory of the Dot-com crash and Real Estate bubble, you can't help but wonder if the beer industry is getting a big head (pun intended).  Venturing into restaurants and pubs as of late, talk is swirling of such and such brewery startup and looking for an aspiring brewer to pursue a new venture.

The answer.  American's consume beer and better yet, we are demanding better beer.  Craft Beer sales in the United States still accounted for only 5% of sales by volume while beer sales as a whole declined by 1.3% as reported by the Brewer's Association.

What does this mean?  There's nowhere to go but up!  In a market once dominated by mega-breweries, brewing sub-par brew, we are demanding better!  We want bigger flavor, better hops and locally owned and grown.  We want IPA's, Saisons and even Gluten Free.  There is a market and it is experiencing growth due to demand.  Want a good Craft Beer?  Hop on board and enjoy the bubbles!

Cheers

What is with that ring?

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