Why the title?

Seemingly every family vacation will find us on a long road trip, followed by a search for a local brewery or brew pub and the promise of a long awaited meal and point of unwind.  Why the brewery?  The food is great, the cost is inexpensive, the people are friendly and it never seems to matter if the kids make noise.  Oh, and did I forget to mention that dad and mom do get to soften the edge of hours in the car.

I've been to a number of breweries and brew pub's in my lifetime from the West Coast to the East Coast and there seems to be one common theme, openness.  A conversation with the brewer will generally arrive at his or her favorite recipe, the desire to create and the passion for the ingredients.  The owner/proprietor conveys their hope of creating a feeling of community and a sense of belonging a place where people can go and share.  Set aside technology and the brewery or brew pub is Facebook on a personal level.  No profiles, no backspace or delete, no like or unlike, just people.

You see, a craft beer can't lie.  It is honest, open and true.  From an American Imperial IPA with big floral, citrus and hoppy notes to a Japanese Rice Lager defined by a low-hopped, bready malt, what you taste is what you get.

So why did I choose the title and choose to enter the craft beer industry, take a trip to your local brewery or brew pub, shut off your phone and find out for yourself.  Chances are, you may meet me there!

Cheers

Deschutes Public House in Portland with my son